Carnival Corp Contest Cruise a Year for Life

| Monday, 24 Nov 2014

The parent company of Carnival, Cunard, Holland America, Princess and Seabourn offers an amazing cruise contest

You can now win one free cruise per year for the rest of your life by helping Carnival Corp. pick its next advertising campaign. Carnival Corp., the parent company that now owns Carnival Cruise Lines, Cunard, Holland America Line, Princess Cruises and Seabourn, in addition to a number of international cruise line brand names, is running two separate contests for regular cruisers where you first review several ad campaigns, and then vote for the ones you like the most.

The astounding prizes include the chance to win a yearly cruise for life or other prizes including 100 days of cruising. The contest includes ads for nine of its global cruise brands. To enter, all you have to do is visit a web site online, view the potential ads and vote for your favorites. The goal of the ad campaign is to target consumers who are new to cruising with insight on why cruising is an extraordinary vacation at an exceptional value. You want to pick that ads that are the best to increase awareness, consideration and demand for cruising. The interactive contest web site features Cedric the Entertainer to help you navigate the two contests, outlined below:

The contests are hosted on WorldsLeadingCruiseLines.com - Carnival Corporation's newly redesigned website to serves as the campaign hub and feature new tools, functionality and content from each of the company's nine cruise line brands.  


Contest #1: "Join Carnival Corporation's Marketing Team"
Take the "World's Leading Cruise Lines Marketing Challenge" –  with celebrity emcee Cedric the Entertainer who asks you to "join the company's marketing team" and pick your favorite ads from six creative concepts. Your input will help determine which concept will be used.  One lucky participant will win a yearly cruise for life. 

Here are the six different ad concepts you will view at the web site:

  • "Unicorn": Unicorns missed Noah's boat; false preconceived notions about cruising held them back
  • "Cruise Virgin": These people tell consumers about their first time – which they will never forget
  • "No Robots": Carnival's cruise ships are free of hassles and obstacles like evil robots
  • "Message in a Bottle": Fairytale moments of cruising from each of Carnival Corporation's nine brands are in a message in a bottle
  • "Getaway": Cruising give guests the chance to get away from all the stresses of life
  • "Mystery Spot": This idea contains an undisclosed surprise that's as big as the ocean

Contest #2: "Tweet The World Why You Love Cruising"
The company is also launching a new Twitter handle, @CarnivalPLC, with a contest encouraging consumers to share what they love about cruising on Twitter.  Users who tweet to "@CarnivalPLC" along with the hashtag  #LoveCruising will be eligible for a series of free cruises as prizes, with one individual selected at random to receive 100 days of cruising on a choice of Carnival Corporation's U.S.-based brands to be used at their discretion.

 

Details about these new advertising initiatives
The goal of this marketing program is to inspire consumers to consider cruising as a vacation option – and, ultimately, to grow demand for cruising. The ads are designed to educate consumers, especially non-cruisers, on why cruising is a great vacation experience at an exceptional value.  The initiative also helps consumers understand how contemporary cruising has evolved with the nine brands of Carnival Corporation offering the right cruise experience for everyone and how common myths about cruising are untrue. The campaign also encourages consumers to consult a travel agent as a valuable resource for planning a cruise vacation.

 

Your Cruise Personality - or CRUISE-A-NALITY: 

Part of the concept includes helping people identify their "cruise personality,"  which has been redubbed, "CRUISE-A-NALITY" through an interactive tool to discover your individual likes and dislikes – from a total of 30 personas. After answering six simple questions, the CRUISE-A-NALITY tool provides consumers with your persona, cruise brand recommendations and links to find more information to begin planning your vacation.

Once you know your CRUISE-A-NALITY, you are encouraged to call their travel agent as well as share your results through their Facebook and Twitter.

All sweepstakes rules and eligibility information are available at WorldsLeadingCruiseLines.com.

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