A Sea Change In Family Cruising
Written by: Kuki
When Disney entered the cruise business they forced the other major cruise lines to devote more of their attention to at least attempt to compete for the family cruise market business.
Now there’s been a virtual explosion of innovations and established partnerships which has taken the competition for that family cruise market to an entirely new level.
The newly floated Disney Dream, Norwegian Epic, and Royal Caribbean’s Allure of the Seas are making anyone who’s considering a family cruise sit up and take notice.
Even before they entered the cruise business Disney’s entire business was built on kids and families, and there’s not many businesses that do it better than Disney. But, at least in terms of the cruise business, the competition is making some pretty dramatic innovations to attempt to grow and get a bigger share of that market.
With the three previously mentioned cruise lines debuting new ships in so close a time span, Norwegian Epic was first out of the shipyard, showcasing their new partnership with Nickelodeon on the new ship. All the characters the kids are familiar with from Nickelodeon, like Sponge Bob Square Pants, and Dora the Explorer, will be featured onboard in various activities, such as a character breakfast which families can book.
Aside from all the Nickelodeon characters the Epic offers water parks, including water slides which will be a hit with the entire family.
The next ship to debut was Royal Caribbean’s Allure of the Seas; the largest ship in the world. Aside from it’s shear size, and features like the Flo-Rider, Ice Skating Rink, rock climbing walls, and Waterworks, which already existed on earlier Royal Caribbean ships, the Allure debuted the new partnership with the Dreamworks Studio. The partnership with Dreamworks bring Shrek, Fiona, the cast of Madagascar and all Dreamworks’ characters to sea, along with 3D theater technology showing Dreamworks movies (including new releases, as they are playing in land based movie houses).
In January the new Disney Dream will debut, and this ship is sure to WOW the family cruise market, with a combination of everything Disney and all the current technology to make it come to life like never before on a ship.
Paul Motter, our Editor In Chief has covered all three of the details of these new ships in depth over the past few months, and that information can be accessed and reviewed easily from our Home Page.
While I’m sure there’s some cruisers who would prefer to see less children on their cruises, rather than more, with the major investment in family entertainment that these three cruise lines have made in these three ships, it should be obvious just how important they believe the family market is going to be to their future.
It seems they’ve made cruising for families as complete a package as any land based facility catering to the family vacation. It’s a boon to families, but frankly won’t hold any appeal to me personally… at least until I have some grandchildren. – A View From The Kuki Side of Cruising
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Posted: December 14th, 2010 under Kuki.