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Archive for October, 2011

Cruising’s Multiple Personalities

To the uninitiated, with assistance from cruise line marketing campaigns and word of mouth from their friends and neighbors, many people view cruising through mental images of fine dining, fancy dress, lively fun on sun decks, and Las Vegas style floor shows. Today’s cruise industry is much more complex than that; cruising today has multiple [...]

Cruise Questions People Ask That May Be Real

I get an incredible amount of email asking questions. Some are relatively simple to answer. Others require much more thought. I probably get 1000 emails each year asking for a job on “my ship“. My answer is “Oh how I wish I had a ship”. But there’s also those questions I’m expecting to get in [...]

When Cruise Memories Hurt

Three years ago next month, as I was enjoying my last sleep on a Norwegian Cruise Line’s ship my in-cabin phone rang. It was one of those calls no one wants to get at any time; informing me my father had passed away. My father was 92 years old at the time, and all rational thoughts told me [...]

Norwegian Cruise Line Announces “Cruise Like A Norwegian” Advertising Campaign

Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign – “Cruise Like a Norwegian” – that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising® vacation. Cruising like a “Norwegian” is for [...]

Cruise Entertainment Heats Up

Cruise line competition for the best in onboard entertainment is heating up, and we are the winners. Last Monday (Oct. 3) Carnival held a special press conference in New York City to announce its newest entertainment initiative called FunShip 2.0. The $500-million plan will bring two television celebrities into the Carnival fold to “brand” future [...]