Dining Options Are Now #1
Written by: Kuki
The very first “alternate” restaurant on board a ship that I recall hearing about was in 2000, just prior to the arrival of the Costa Atlantica into the United States.
At the time I was aghast, when I learned they would be charging an extra fee for those who wanted to dine there. At that time food – and as much of it as you wanted to eat – had always been included in the fare, as far I knew. In fact the food was one of the most highly promoted reasons given to cruise, or at least a reason promoted to choose one cruise line over another.
How could they have the nerve to charge extra for food?…. I thought They are going to intentionally reduce the quality of the food outlets that are included in the fare, to drive business to the alternate restaurant… I thought.
Fast forward 13 years and I don’t know of a major cruise line which doesn’t offer at the very minimum of one alternate dining venue on their ships, on top of their dining room and buffet areas. In fact it’s much more the norm that a ship has at least 3 or 4 alternate venues; and on some, that number is now up to 20 dining venue choices.
Initially the alternate dining venues were mostly of the “fine dining” variety. The idea was serve food cooked a la minute (as it’s ordered) combined with some table-side preparation, and charge a small extra fee. If memory serves, the alternate restaurant I first experienced on the Costa Atlantica was $5 or $10. In the 13 years since the surcharge for the “fine dining” alternate restaurants has risen more into the ranges of $30-$40.
I do admit my initial reaction to the idea of a surcharge for an alternate restaurant was less than positive. It was simple really; at that time the food on every cruise I had been on was quite acceptable, and in many cases quite good indeed.
Since that time in 2001 the cruise industry has suffered many challenges; for the attacks of 9/11, then the economic collapse in 2008, which led to the lowering of the cost of cruising to fill ships, and with that budgetary demands came cost cutting, including food budgets. They simply had to spend less per day per passenger for food. Some cruise lines managed those demands better than others, no doubt using all the creativity they could come up with to retain some semblance of quality.
In the time since there have been some noticeable ebbs and flows in customer’s opinions of which cruise lines food is better or worse at any given time. But frankly, for the cost of a cruise I believe all the majors have done a reasonably good job of making all the foods they offer quite satisfactory. This despite the fact cruise fares are currently near record lows.
During this space of time, aside from cruise fares, the cruise lines have also been finding any means they think feasible for increasing on board spending. Some people have called parts of these plans “nickel and diming”, but as I’ve mentioned in a previous blog post, I just call it math. It makes sense as a business plan to attempt to have users pay for optional amenities on the ship in an attempt to balance out the low cruise fares.
Aside from many of the “little things”, the results of these initiatives have brought specialty coffee bars on pretty much every ship, drink packages, special slight adjustments for increasing some costs on some cabin categories, etc,
During this time there’s also been a move to making these ships more resort like… and a major development towards that goal is more alternate restaurants.
In my view Norwegian Cruise Line has led the parade since they launched their “Free Style Cruising” initiative. And as they’ve added new builds to their folio they’ve continued to lead the way.
I believe the key to their success (and why I think they are still in the lead) is that they’ve combined a mix of alternate restaurants which are included in the cruise fare, as well as those which cost extra.
The combination of more choice in what is deemed acceptable cruise attire, with the choice of dining options, has made the limited spaces of a ship, at least seem like similar choices people have on land based vacations or at resorts. And certainly that is what the vast majority of the public have much more personal experience with, so might naturally find more attractive.
For Norwegian Cruise Line it has worked out very well, and that’s been fortunate because in my experience their dining room food didn’t really compete well on it’s own when judged against its competition.
The other cruise lines have taken notice of this for quite some time, and have joined the movement to offering choices well past just a fine dining restaurant at an extra cost.
And I believe I have become a part of the majority who have fallen for the idea of options and choices.
Another seemingly significant growing trend I have noticed while reading many cruise reviews, reports and posts on our message boards is more and more people having dinner in the ship’s buffet restaurants, and skipping the dining rooms and alternate dining venues almost entirely. This is likely due in part to the overall popular trend of people choosing to make their overall cruise experience more casual, as well as lack of having to make reservations, or wait in line; ship’s buffet restaurants are always quite large, and easy to find space most times in the evening.
No doubt there are still cruisers who prefer the more traditional approach, and those who sail today who will have dinner only in the ship’s dining rooms.
Me, I’m all in for the choices and variety.
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Posted: November 12th, 2013 under Kuki.