Norwegian Cruise Line announced today that it is unveiling a new brand platform and integrated national advertising campaign – “Cruise Like a Norwegian” – that embraces and celebrates the community of diverse vacationers who embody the passion, freedom and flexibility inherent in a Norwegian Cruise Line Freestyle Cruising® vacation. Cruising like a “Norwegian” is for [...]

Are the cruise lines finally going green? One might think so when they sail on two of this year’s newest ships, NCL’s Norwegian Epic and Royal Caribbean’s Allure of the Seas. Perhaps these two cruise lines have gone “Green” with envy at each other, as they try to “Wow” customers with entertainment. Each of these [...]

Norwegian Cruise Lines has surprised us with a few changes for Norwegian Epic announced well ahead of schedule. We applaud their nimble and responsive approach to what have been a few areas of complaints. Changes to Legends at Sea The first announced change is the new lineup for the Legends at Sea Concert, which is [...]

Cruise ships are still sailing full, and cruise lines are still optimistic about the future, but naturally the economy is having its effects on the industry, so here is an update on some of the inside stuff happening. Norwegian Cruise Lines (NCL) announced its first profitable quarter in two years, actually reporting a $171.2 million [...]

The truth is, the cruise industry always experiences a doldrums every summer that precedes a Presidential election. This year it’s even more of a distraction because it is such an interesting race.  So. what happens now? We get Cruise Sales – and they are out there now! The current hot one from NCL is the “Pity the [...]