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I disagree. If additional charges are required due to an unexpected rise in fuel after brochures are printed, then there is no choice except for a surcharge. You can't raise "base" prices over the brochure without being guilty of false advertising.
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No one ever pays "
brochure price". ... well maybe 7 people a year world wide
I've always wondered why there is even a "brohchure price" printed. The real prices are never even close.