Our tours brochure arrived too late (and from Chicago ???) for us to book in advance, so we did so on the ship. But I am pretty certain that you can book your tours on the Cunard website. I thought it was under the 'cruise personalizer' section, but of course as we don't have a future booking :-( can no longer access that part.
If you can't find anywhere on the site, then maybe drop a line to Cunard, or check with your travel agent.
Hope that was of some help,
Alan & Katrina
Last Cruise: Queen Victoria November 2014
Next: Queen Elizabeth December 2014
Followed by: Minerva April 2015
Golden, Grand(2), Caribbean, Sea(4+1 aborted)
Adonia(4+2), Arcadia, Artemis(2), Aurora(5), Azura(2), Oceana(3), Oriana(11), Ventura(2), Victoria(5)
QM2(2), QE2(9), QV(6), QE, Caronia(2), Minerva II, Fred.Olsen(8), NCL Jade, =X= Eclipse, HAL Ryndam, Aza.Journey