Originally Posted by richstacy
Princess and Holland and Crystal, and others don't need to advertise to fill thier ships. Word of mouth does that.
Carnival, NCL and RCL appeal more to first timers.
I think you have hit the nail on the head. Word of mouth from satisfied passengers is the great advertising for Princess. My thought is that Celebrity and RCL depend on attracting first time customers to fill their cruise ships. Many passengers have been reporting less than great cruises, especially on Celebrity and I think that fact may well be the reason for the need for increased advertising by these cruise lines.