I find $10-$25 to be well worth it. We both like to dress nice, not worry with doing laundry, and bring our own toiletries. We choose not to be put out by the new rules. I think the cost is minimal. Since we just spent thousands on a cruise, I'm not going to worry over a few more bucks. When we bring children along we just check one bag per child. They don't need as many nicer clothes as we do. They can also share our toiletries.