If I understood him correctly, he was talking about easing travel restrictions for families who have relatives in Cuba--not a general lifting and throwing the door open for all. He also wants to make it easier for Cuban-Americans to send money back to their families there.
I see no reason for us ( U.S. ) to continue to act as if Cuba didn't exist. If we don't change our attitude toward Cuba, it will definitely come back to bite us in the backside in the next few years. The only reason we have ignored Cuba all these years is the politicians are afraid to offend the Cuban-American voters and possibly cost themselves their fat seats and salaries in congress.