Compared to other lines, I think you're right.
Celebrity seems to appeal to an older crowd. What may be happening is that the focus groups are showing that older people have less tolerance for kids (they forget what it was like when theirs were growing up--or they never had any), and they don't want them anywhere in sight.
Personally, despite the fact that I'm old and decrepit, I love having well-behaved kids around.
Didn't the dear departed Renaissance have a total ban on kids? I wonder what part--if any--that played in their failure.