Originally Posted by LisaK
i believe it wasn't that long ago that Carnival (i think) tried to sell a non-smoking cruise, and they couldn't sell-out the ship
I have never seen it officially confirmed, but the story that is widely told is that the non-smoking ship, Carnival Paradise, always sailed full and was very popular, but was not profitable. It seems that non-smokers are also very light gamblers and drinkers and without those two profit areas, a non-smoking ship became an economic failure. Makes sense to me ...