I have never had any desire to hit the stores at 4:00 a.m., or any time, on Black Friday. However I'd rather go shopping at midnight and then come home and go to bed rather than waking up at 3:00 a.m. just to get the deal on the 62" TV.
If someone wants to go shopping I have no problem with that. No one is putting a gun to someone's head and forcing them to go. So if you want to keep your Thanksgiving traditional then do it. If you want to go shopping then do that. It's up to you and not me.
The only ones I care about are the employees that are required to work on Thanksgiving Day. I hope they are well compensated for it.