Norwegian Buys Sixthman Productions
by Paul Motter
NCL acquired the most prolific music theme cruise production company last February - but didn't tell anyone!
Talk about one of the most understated major developments in cruising ever barely announced - Norwegian Cruise Line fully acquired Atlanta-based music cruise producers Sixthman Productions last February 21 - but they never formally announced the acquisition.
The news of the buyout came in an industry newsletter called "Cruise week" which usually goes just to travel agents and journalists like me. And oddly, it was not treated with as much surprise as I personally have about this turn of events.
I emailed NCL to ask if it was true and the response I received from one of the company's public relations representatives said "I can confirm that the relationship we announced in February was in fact a purchase of the company. We are also very excited. All of the details remain the same as they were in the original release, which I have reattached for your reference."