Southwest is no longer the low price leader. In fact they are often much higher than the majors. You ever notice they never promote cheap fares anymore? Thats because they dont have them. Round trip from SFO to anywhere in Florida can rarely be had for less than $900. Its a complete joke. I wish the airlines were regulated again.
2008-Valor and Glory
2009-Spirit and Splendor
2010-Freedom of the Seas and Mariner of the Seas
2012-Allure of the Seas and Navigator of the Seas