This is similar to what many airlines are doing today, breaking out the fare from the extra charges for checked bags, onboard food and drink, etc. It removes the actual fare from calculations for taxes, travel agent commisions, etc. Sneaky way to avoid all that. But as far as cruise lines and agencies go, I don't really see the problem with rebating. In fact, I see it as a bargain for the consumer. If an agency decides to take a hit on their commission and pass that along to the traveller, the the traveller wins. And yes, while it removes complete, one stop pricing clarity, why is that even an issue? Where does that exist in almost any other consumer market? The buyer does research, shops for the best price they can find, and goes with that. It's like buying a car. An informed shopper researches the actual cost of the vehicle to the dealer, knows the markup and additional charges each dealer applies, then shops for the one that charges the smallest amount of that. Saturn tried the one price experiment, similar to the cruise industry trying a one price scheme, and it failed. Why, many reasons but a big one was yes, you paid one price, didn't have to haggle, and it was easy to find the one price, but it was the price they wanted you to pay. And it was always a higher price than you would have paid in a conventional dealer system. That type of easy system will always benefit the provider...or else why would they do it? And if an agency manages to sell a lot of product for a producer (cruise line), why shouldn't they get deals and incentives? Basic marketing and sales. And if they choose to pass some of that along to the customer, great.