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Old November 4th, 2012, 04:04 PM
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Don't want it to look like I'm belaboring the point, but thought you'd find this interesting. I just got a notice from CLIA for some training in our area. Here are the three courses being offered;

1) How to find, sell, and market travel.
2) Clever ways to close the sale.
3) How to become the travel agent everybody wants.

As you can see, this just goes to prove what I was saying about CLIA credentials aren't really what they seem. They only prove an agent spent alot of time and money learning how to sell.

The difference in philosophy is that, in my opinion, my job is not to sell you anything. My job is to provide you as much information as you need so you can make an informed decision on what's best for you based on your requirements, budget, and lifestyle.

And this is why I always say that you should stay away from agents who are always recommending. When someone recommends something, they're trying to influence your decision and I don't see that as part of my job. The reason agents recommend something is because of these reasons;

1) It may be the only thing they know. If they've only been on one cruise line, of course they're going to recommend that one and they have nothing else to compare it to.

2) They may have loved that cruise line. But we're different people and what one person loves, another will hate. So just because they loved it does not necessarily mean that you will.

3) They get a bigger commission from that cruise line. Cruise lines pay commissions based on sales - the more sales the agent makes with that cruise line, the higher the commission rate will be. So if an agent is making a bigger commission with one cruise line, guess which one they're going to recommend?

4) They are trying to 'upsell' you. If an agent recommends a balcony cabin when all you wanted is an inside cabin, they're thinking of their commission and not what you want.

We were on a cruise once and sat down in the main dining room for lunch. We were seated with some other people and I asked the lady next to me what she did. She said she was a travel agent and had been one for 20 years. I didn't tell her I was one, but said she must have taken alot of cruises. Imagine my surprise when she told me this was her first one! I asked her how could she sell something she knew nothing about and her partner chimed in that she was very good at it. I thought to myself that she must be very good at lying to people.

So while it's very important to use an agent because their expertise can be invaluable and they'll look after you should you have any problems, it's also important to find one that is qualified and you feel comfortable with. Keep in mind that as with any profession, specialist are more highly qualified than generalist. If looking for a cruise, it's always good to find a Cruise Specialist.

Pete
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Travel Agent/Cruise Specialist w/12 yrs exp and 47 Cruises on 11 cruise lines! Favorites: Paul Gauguin - Tahiti: Uniworld River Cruises - Europe; Celebrity Solstice-class ships; Holland America - 12-nights Baltics & Russia; RCCL - 14-nights Greek Isles, Turkey, & Croatia; Holland America - 14-day Alaskan cruisetour; 10-night Canada/New England cruise; 21 days Hawaii w/7-night NCL cruise; Oceania - 25 days in Asia; more than 3 months touring Europe by train. And many all-inclusive resorts!
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