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Old June 17th, 2003, 08:53 AM
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Default Re: Is Celebrity REALLY an upscale line?

Well said, Ben. I agree, sailing Celebrity in the early 1990's was a different experience than it is today. I still find Celebrity to be the best mass market lines. With competition so fierce today, trying to fill too many mega ships, and post 9/11 anxiety has affecting today's market, I don't see Celebrity becoming a "premium" line again. The rebranding has improved the product line somewhat, but the only way to implement serious changes towards upscale is to increase ticket prices and pay for the premium distinctions (IMHO). I still enjoy Celebrity and will continue to sail with them, but the days of "exceeding expectations" are certainly gone.

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