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Old February 4th, 2013, 12:29 PM
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Default Redefining Celebrity Cruises 2013

Redefining Celebrity Cruises 2013
by Paul Motter


Celebrity is out to remake its image as the "Modern Luxury" cruise line for cuisine, entertainment and service

2.4.13


Reflection is the newest cruise ship in the fleet

Celebrity Cruises has been a premium brand name in cruising since its inception by John Chandris in the late 1980s. The line has always tried to attract discriminating cruisers who wanted a more refined cruise ship, with more accent on fine food, drink, art and entertainment and less on the usual shipboard antics affiliated with other "Fun Ship"-style cruise lines.
Royal Caribbean International acquired Celebrity from its original founder, Greek Shipping magnate John Chandris, in 1997; just about the time the line was starting to reinvent itself with a fleet of new ships of the Millennium-class. Today, the fleet is dominated by two classes of ships, four from the Millennium and five from the Solstice family.

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