We watched the second half of US-UK in the dance club, right after dinner. It was pretty crowded and well represented for both teams. I remember walking on the Lido during an Italy game, not sure how many were paying attention. We had a big Spanish contingent though their games were not on the big screen.
If something on TV were so important to me that I would be upset not to see it, I would just stay at home or record it. I've never understood the people complaining because the couldn't watch X Y or Z.