Loyalty programs are designed as both rewards and enticements. Were RC to substantially change the Diamond benefits the Elite level benefits on Celebrity would make it difficult to not choose Celebrity on occasion. Free laundry and dry cleaning, specialty coffees, broader selection of finger foods, etc. all enter into the equation. I will never stop cruising RC due to convenience and choices available here in Florida, I would just go back to sailing on Celebrity more often. We all have our personal preferences, that's why there are so many different cruise companies to choose from.