I remember when NCL promoted having a 'professional athlete' on every cruise as an attraction, hoping to get sports fans to cruise with them. Of course, virtually all of those pros were retired and were not top line players during their careers, like Dhani Jones, which is what makes his selection clearly a deal more with Travel Channel than anything else.
Did anyone care that Carnival made a big production about Joe Farkus doing their ship interiors? Most people had never heard of him and seemed to either like the glitzy interiors or thought they were garish nightmares, figuring they were just Carnival's ideas.
Similarly, who cares about this woman using her "soulful and whimsical style" on the Quantum? I'm more concerned about finding an open table in a lounge than the decor of the room.