We did this tour (48-52 yrs. old age group) including the stop to shop just across the street from the pier. Although it is relaxing to tour the plantation and get time to shop and time to walk Dunn's River the whole trip was too long and boring. I would recommend the boat/catmaran trip to Dunn's River Falls and then after you return and have lunch on board, you can easily walk up the street, turn left and shop at your leisure at the Soni Center. Your choice.