You're mistaken, Kat. I don't like Southwest, but the reasons you gave aren't actual. Southwest employees are decently paid, comparable with other discount carriers, and not that much less than the major airlines. Maintenance is top-notch. They don't skimp there. Their fares are low because they promise less. They incur much fewer and smaller obligations to their customers and therefore have lower overall operating costs. They also refuse to operate anywhere where the costs are high, while the majors must operate from all major airports, and lowering overall operating costs.