We just returned from Montego Bay. The taxi's/vans are marked JUTA. Our private tour driver wore a white shirt and black pants. I did not see anyone wearing Jamaican flag colors. Carolyn Barrett's tours are very reputable and economical if you can organize a group to share the Total cost. We choose, A-Z Jamaica Planners @ $42pp for all day including entry fees. We had a wonderful day going to Rose Hall Mansion, Rose Hall beach, shopping where the vendors were nice and many were ship recommended stores, and we skipped Margaritaville as it was packed! Taxi drivers wait outside along the side walk.
Do pre-book a tour at Mo Bay.