If I were in the cruise business, I might seriously think about not building anymore ships at least until after this war is over. "If you build it, they will come" might not work during this scenario. I would use what ships we currenlty have and make the product about quality. Then when the war is over, all the people who cruised with us during the war will tell their friends what a great time they had, how cruising is so wonderful (kind of like how most of us arrived at cruising in the first place, we had a friend who just loved their trip and gushed to us about it). When the economy is not so shaken up and business is booming again, only then would I as a cruise line owner think about building anew.