You are correct with regards to the marketing, I want to know why everyone is so quick to blame the children for not acting responsibly without looking to the parents. How about making the parents responsibile for their children!
Until my son reached 18, he knew that his behavior was a DIRECT reflection on me and my husband and that any inappropriate behavior would not be tolerated and he would bear the consequences. It's a shame that parents have abdicated their parental responsibilities, and it's not necessarily just on vacations!
That's my two cents (or more)!