Our first cruise was on Sitmar. They had a white-gloved hostess who greeted eveyone before they boarded the ship. Behind her were uniformed bellmen(?) who offered an arm to the ladies and picked up carry-ons with the other and then took passengers to their cabins.
On that same cruise, we had a room steward who quickly learned that we liked cocktails in the cabin at 5 p.m. and delivered a martini and a gin and tonic without being asked.