Yep, I'd say they could use a class or two.
In the meantime I decided to call my regular TA and just see what her rate would be. She can beat SeaMiles rate even without redeeming any miles, still get me the OBC plus her company throws in free travel insurance.
Just shows to go ya', free aint always what it's cracked up to be.
But of course with the MBNA card it is. so there.