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had seen the advertisement and had to reply to our friends that it actually was NOT a new cruise line at all, just an advertising promotion.
It did get their attention and made them think NCL was a better product than the others. If only it were true.
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Actually I do believe it is much more than just a new advertising promotion.
NCL is relauncing the brand, and within a very short time is going to have the youngest fleet of ships of any cruise line. Their goal is to extend the "Freestyle" theme to cover almost all aspects of their cruise experience.... attempting to make a "freestyle cruise" more of a lifestyle onboard.
I actually think they are being one of the most innovative cruise lines around at the moment, with the concept of freestyle, as well as their NCL America division.
Whether they can get to the point of being "better than the others" I don't know. But they most certainly are making NCL unique in comparison to the other cruise lines.
I hadn't taken an NCL cruise until this past May, but when I finally took the plunge on the Dawn, it became obvious how good the product could be.... and NCL seems determined to achieve that goal.
Lots of changes taking place quite constantly now, and more on each new ship they build.
This is one of the main reasons we chose the NCL Jewel for CruiseMates group to the Greek Islands in the spring.
As for the ads, I think they are very interesting, and actually directed more to the past cruisers, who've tired somewhat of the "traditional cruise experience, than to first time cruisers.