Premier Cruise Lines ran the Big Red Boats and they joined Carnival in using NYC as a port of embarkation. We did the BRB cruise with the Disney characters out of Florida to the Bahamas and my kids loved it. After Disney went their own way the BRB tried make do with Warner Bros characters aboard but that didn't cut it. They wound up stranding passengers and crew (with all luggage) also in Halifax , N.S. What an inglorious end to the line. But I maintain that Carnival was ahead of them. I remember Carnival pushing the "party atmosphere" in 1982 when we passed them aboard the Nordic Prince.