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Old October 5th, 2005, 04:53 PM
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Location: Anchorage and south central Alaska
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Default Alaska tourists demand authenticity

"Alaska tourism is trying to keep pace with the ever-changing tastes and buying habits of travelers, who want more authentic vacation experiences and are more savvy about searching for deals online, said Ron Peck, president and chief operating officer of the Alaska Travel Industry Association.

"We're not seeing a shift in where they want to go, but they want it to be more experiential," he said.

"They don't want to go to a place just to visit. They want to learn about our history and culture, including our Native culture and our Russian heritage," Peck said at the industry's annual convention."

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