Now they had added the Platinum level and this 10 or more cruises - ( I think). Our family of four all had Platinum for our Alaska cruise last month. This was our 12th cruise. (which was kinda neat since my youngest turned 14 on this ship and already had a platinum card....the crew got a kick out of this) He got a ship on a stick for being the "unofficial" youngest member on this particular cruise with a platinum card from one of the social host.
We had gold cards on our most recent cruise. We noticed that the salespeople/barstaff, etc. always told us thanks for crusing again and I'm sure they were attentive to everyone, but we felt they were especially attentive to us. It was nice to say the least.