Carnival cruise lines simplifies fare structure
Core Fare Structure Changes from Six Fares to Three
MIAMI (October 14, 2013) – Carnival has simplified its fare structure by reducing the number of core fare options from six to three. The change is a result of travel agent and consumer feedback indicating that the line’s fare structure was too complicated and made it difficult to book with Carnival. The revised fare structure will become effective October 31 for all future sailings.
Moving forward, the core fare structure will be simplified to include three fares:
The Fun Select Plus, Easy Saver and Instant Saver fare code options will no longer be offered as part of the simplification. Qualifying fares such as past guest, resident and military as well as special promotional fares will continue to be available.
“Based on input from our travel agents, we modified the core fare structure to include those fare codes that offered the customer value and choice,” said Brenda Yester, senior vice president of revenue management for Carnival Cruise Lines. “By offering three fare choices instead of six, it simplifies the decision-making process and makes the overall sales experience easier for our travel professionals and their clients.”
Many travel professionals have supported the pricing simplification project. “We want to thank our travel professionals who gave us invaluable input through our quarterly travel agent survey, focus groups and Carnival Conversations. Their feedback has helped us tremendously in finalizing this new structure,” said Joni Rein, vice president of worldwide sales for Carnival Cruise Lines.
Carnival continues to gather travel agent feedback on its group program and will share updates in the coming weeks.
Travel agents may find more information on GoCCL.com.
This new structure makes it less confusing now.
I have to laugh because it's really not that much different than it was. Yes, they cut out 3 of the 6 fare structures, but when you add the past guest, resident rates, senior rates, military rates, 2 interline rates, 2 or 3 promotional codes, plus the various group fare codes where many are associated with the other 3 fare codes, they are still anywhere from 9 to 17 fare codes we have to deal with. So when you figure they cut out 3 codes, it really isn't a big deal to us agents.
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