Celebrity Cruises and Cirque du Soleil have signed an exclusive, six-year agreement. Celebrity will sponsor Cirque du Soleil touring shows in North America and Europe, offer guests pre- and post-cruise experiences, capitalize on a variety of cross-marketing opportunities, and develop a new entertainment concept onboard select Celebrity ships. "This is far more than a product alliance; it is a brand breakthrough that will touch every aspect of our organization," said Celebrity's President and COO Jack Williams. "Our new partnership will provide Celebrity with a powerful brand differentiator." The line said more details would be announced in May.
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