Monday, August 23, 2004
Quote requests for Royal Caribbean and celebrity to be available starting Tuesday or Wednesday.
Sunday, August 22, 2004
MAJOR ON LINE TA is pleased to announce that Royal Caribbean / Celebrity has approved our new value added Quick Reward$ (QR$) program. We hope to have the QR$ site up and working later this week. Under this program every cruise purchased will earn QR$ points. Once you take your cruise you can then redeem your points for great merchandise like:
Electronics: Camcorders, DVD Players, Home Theatre Systems, Plasma Televisions, VCR's and much more
Home products: Cookware, Crystal, Furniture, Tools, Appliances, Toys, Vacuums and much more
Recreation: ATV's, Bicycles, Exercise Equipment, Golf Clubs, Fishing gear, Pool Tables, Spas, and more
This program isn't something that I, personally, would be interested in. I wonder what others think and if it will get bookings. I've seldom seen "reward gifts" that were a true value. In other words, the gift value would not be equal to the reward value. Usually, I could buy the "gift" much cheaper than the "reward" I received.
I agree. If I want a cam-corder for instance I'll buy one for myself. I generally want to select the make, model,and features etc. that I want. I would much prefer a good deal on my cruise.
Bottom line, if I can take a similar cruise on Princess for $50 less or book on Celebrity and get a DVD player, I'm going to be sailing Princess.
I started thinking about this and it seems to me that this is the cruise equivalent of the 'Happy Meal'. Buy a cruise from us and we'll throw in a cheap toy.
I sympathize with the agencies who are just trying to find someway to keep a competitive edge while Celebrity/RCCL is tying their hands.
Here's another idea. Maybe when you book on RCCL for instance, the TA could give you a credit towards a future cruise on a different cruiseline (presumably one that still allows TA discounting)? This would reward the customer and, at the same time, give them a deal if they want to try a line that is more flexable about discounting.
It might also make a point with RCCL, that they are not the only game in town, and with other cruise lines that they may want to think twice about jumping on the 'no discount' bandwagon.
So what do you think? Could this work?
I am not at all interested in the gifts--just wish I could get the usual small reduction from the published fare from my TA & maybe better quality on the trip if we all have to pay full price.-- we select by itin & cabin preference gimmicks woul d not induce me to switch from my own TA Maybe celeb should not be a bargain line!