Delta Air Lines, moving aggressively to woo cost-conscious customers, on Wednesday unveiled a new low-fare airline named “Song” that will fly some of the same routes as low-budget rival JetBlue Airways Corp. and offer many of the features JetBlue made popular.
Delta’s new offshoot, which will offer one-way fares ranging from $79 to $299, will operate flights between the Northeastern U.S. and Florida starting in April.
Delta hopes Song will lure travelers looking for cheaper tickets and trendier service away from low-cost airlines, which have siphoned off Delta passengers in the growing market.
Major U.S. carriers are struggling to win customers back from lower-fare, profitable airlines like Southwest Airlines , JetBlue and, particularly in Delta’s southern U.S. markets, AirTran Holdings Inc.
Delta, the No. 3 U.S. air carrier, has especially targeted famously loyal JetBlue customers with its new venture. Song, headquartered in Atlanta, will run along some of the same New York-to-Florida routes as New York-based JetBlue, offering the in-flight live satellite television pioneered by JetBlue. -
Speaking of airlines, I've heard that there are now some outfits offering group charter flights to the public for limited service areas. The main advantage is prescreening of passengers to avoid lengthy and humiliating gate searches. Does anyone have information on such operations? I'm willing to pay higher rates to avoid unnecessary delays and help preserve our constitutional rights. Have to admit though, it would be nice to have satellite TV on longer flights.