We read about it today, its a general creditcard I think visa. The more you spend, the more points you earn towards money off SEVERAL cruise lines...the major ones (royal carribean, carnival, princess, disney, norwegion, celebrity...and some others). We currently have a norwegion reward card...its a good system but limits us to norwegion. So if anyone has experience with the I Cruise card, any info you can give would be greatly appreciated! (like how easy was it to redeem your points.....and was it more expensive to book your cruise through I cruise?) thanks!