There is very little standard play with the possible exception of the first few hands. You must beat everyone at your table to move forward in the competition. If this means splitting tens to get more money in play or doubling down even on a high count, you may just have to do that. Finishing second is like finishing last. You are out of the game either way. It makes for some wild betting and play, especially in those last few hands.
Tournament strategy is completely different than normal play. You buy into the game with $20 and you will play 7 hands (one for each player at the table). At the end, everyone counts how much money they won and that becomes your score. You start with $1000. You might as well bet $500 on each of the first two hands and hope to get on a winning streak because betting conservatively will not get you to the final.