Great to hear more people are going!
We've done lots in Cozumel... Paradise beach, snorkling, shopping, El Cid etc. Don't know if you've heard of Nachi or not. It is an all inclusive day, pretty beach, all the drinks you want, good food etc. It's $50 per person.
They also offer massages there $40 for 30 minutes, $70 for an hour.
(Nothing like having the sea breeze, beautiful water and relaxation!)
You do have to make reservations for it before hand.
I can't wait!!!!