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Old March 10th, 2008, 02:38 PM
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Default NCL FreeStyle 2.0 Defined

http://www.cruisemates.com/articles/...yle-122107.cfm
NCL Upgrades its "Free-Style" Service
By Paul Motter
December 21, 2007

NCL announces quality enhancements to its already unique Free-style cruising service.

When NCL first announced its trademarked "Free-style" service on its ships, the cruise industry was already ripe for changes in what was becoming known as an over regimented vacation experience. The company was the first "contemporary cruise line" to introduce "anytime" dining in its regular dining rooms as a start to its freestyle service, and then followed up by adding as many as 10 additional alternative dining venues to its new ships.

The first NCL ship to be built from inception fully in the freestyle manner was Norwegian Sun in 2001. With the introduction of five new ships this decade, NCL now has not only implemented freestyle cruising throughout its entire fleet, but it also has the youngest fleet in the cruise industry.

What is freestyle cruising? In a nutshell, it means relaxed dress codes, the option of several dining venues for each passenger every night (some of them carry an extra service charge, but some do not) and less regimentation in standard cruise ship procedures such as embarkation and disembarkation.

The first phase of purpose-built freestyle ships was known within the company as F1. NCL is now introducing what they are referring to as F2. This new initiative features significant enhancements in its onboard experience and will begin rolling out immediately with the goal of having them largely implemented by the summer of 2008.

The enhancements include a significant investment in the total dining experience, upgrading state rooms across the entire ship for each ship in the fleet, a whole new range of onboard activities for guests of all ages and special additional recognition, service and amenities for all balcony, suite and Villa guests.

The ability of NCL to offer these new enhancements can be directly attributed to the infusion of $1 billion by Apollo Management, which was announced six months ago. The enhancements are based upon quantitative and qualitative feedback from both guests and travel agent partners.


Here are what the new freestyle 2.0 enhancements will include:

Freestyle Dining

An increased investment in food of $50 million before delivery of the first F3 ship, equating to a 20 percent increased investment in food per passenger per day plus major fleet-wide capital investments;
Lobster Galore -- Lobster in the main restaurant on multiple days and in one restaurant every night of the cruise;
A signature specialty dish in every restaurant (i.e. 48oz Porterhouse in the steak house, chocolate fondue tower in the action station restaurant)
An enhanced nighttime dining/ambience in the action station restaurant with table cloths, muted lighting and enhanced service;
One or two alternative restaurants open for lunch on sea days;
A new and expanded room service menu;
A "bubbly welcome" -- a welcome aboard glass of bubbly for everyone;
A Taste of Freestyle on embarkation day -- samplings from all of the specialty restaurants;
A major hardware investment to bring all buffets to Norwegian Gem/Norwegian Pearl "action station restaurant";
An investment in back of house to refine the reservations process and system.

Stateroom Experience

An upgrade in bedding and sheets, pillows, duvets;
An upgrade in towels and bathrobes;
An upgrade in in-room amenities including coffee maker and expanded TV offerings;
Addition of sofa beds to suite categories.

Balcony and Mini-Suites:

A distinctive colored key card for ship wide recognition;
An "at your service" hotline;
A separate check-in for balcony and mini suite guests;
A personal escort to stateroom;
Priority disembarkation.

Suites and Villas:

All suites and villas to have concierge and butler service;
Welcome champagne in suite/villa;
Upgraded canapés every day;
Private breakfast/lunch in Cagney's Restaurant;
An exclusive concierge lounge;
Priority disembarkation;
Priority restaurant reservations;
Dedicated Butler presence in the Courtyard (Available only to Villa and Owners Suite Guests);
Private breakfast/lunch in the Courtyard (Available only to Villa and Owners Suite Guests).

Onboard Activities

An enhanced educational, entertainment and lifestyle program -- NCL "U";
A range of new classes such as Improv, organic cooking, bartending, sommelier, etc.;
An enhanced Health and Wellness program;
An enhanced Pool Deck experience;
Entertainment taken upscale;
Drink flags on all deck chairs;
Pool of indulgence -- Evian spritz, cold towels, etc.;
Quiet zones and times.

Past Guest Latitudes Program

A new program with various tiers rewarding both spend and frequency;
A new range of tangible, meaningful and deliverable benefits;
A staffed concierge lounge for Latitudes members.
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Old March 10th, 2008, 02:59 PM
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Default Re: NCL FreeStyle 2.0 Defined

Thanks Paul for defining 2.0 one more time.

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Old March 10th, 2008, 07:15 PM
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Since I'm the one who asked the question, I really appreciate the detailed response. Again, I'm a NCL supporter and look forward to having many more great cruises with NCL.

Thanks,

Ray
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Old March 10th, 2008, 07:33 PM
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After being so thrilled, to be on the Gem,when she came to Boston, and enjoying our dining experiences to the hilt, I look forward to everything NCL has to offer!
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Old March 10th, 2008, 07:59 PM
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we will be on NCLA's Pride of America on 4/5. Any idea if the Pride will have 2.0 instituted by then?
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Old March 11th, 2008, 03:44 PM
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Quote:
Originally Posted by Magnolia Blossom
we will be on NCLA's Pride of America on 4/5. Any idea if the Pride will have 2.0 instituted by then?
The team from Miami was onboard last week starting the process.

The first freestyle 2.0 cruise on the Pride Of America is May 10th, 2008
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Old March 13th, 2008, 11:40 PM
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Paul,

Thank you. This information is very helpful.

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Old March 14th, 2008, 07:41 AM
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Hi - any info on the NCL Sun being worked on now? We are sailing on 4/5/08 and were hoping for some beneficial changes. Thanks.
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Old March 14th, 2008, 12:39 PM
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More detail on 2.0 as part of the annoucement that the Jade 3/30 will be the first 2.0 cruise.

http://www.ncl.com/nclweb/pressroom/...8_Freestyle2.0

NCL Corporation (NCL) announced today it will begin the roll out of Freestyle 2.0 on Norwegian Jade's first Mediterranean cruise which starts on March 30, 2008. Freestyle 2.0 is the company's fleet-wide initiative to further improve the guest experience. The enhancements include a major investment in the total dining experience; upgrading the stateroom experience; new wide ranging on-board activities for guests of all ages; and additional recognition, service and amenities for balcony, suite and villa guests.

The initiative has been driven by quantitative and qualitative feedback from both guests and travel partners and enabled by the $1 billion infusion from Apollo Management, LP in NCL and Star Cruises continued commitment and vision.

"It is critical for NCL to retain today's loyal customer, while still attracting the next generation of travelers," said Colin Veitch, NCL's president and CEO. "We believe the features and benefits of Freestyle 2.0 will further position NCL as a Freestyle Cruising innovator and the preferred brand for today's cruise vacationer."

Guests on Norwegian Jade's March 30 12-day Classic Mediterranean cruise will be the first to experience the Freestyle 2.0 initiatives. Additional ships will launch Freestyle 2.0 within the following weeks, with fleet-wide roll out implemented by June 1, 2008. More specific details of the enhancements include:

Freestyle Dining:
A "bubbly welcome" - a welcome aboard glass of bubbly for everyone;
New menus with expanded choices in every restaurant;
Lobster Galore - Lobster in the main restaurant twice per cruise and in every specialty restaurant every night of the cruise;
Steak & Eggs Breakfast Feast in Teppanyaki restaurant with unlimited Bloody Mary's and mimosas;
Lavazza coffee in all Java Cafes and top suites;
A signature specialty dish in every restaurant, including the following:
Le Bistro: Côte de Boeuf, a 32-ounce premium gold angus rib eye steak; Plateau de Fruits de Mar, a cold seafood platter including mussels, lobster tail, shrimp and raw oysters on the half shell; and Cardinal of the Seas, a braised Maine lobster;
Italian: Osso Buco, Lobster Ravioli;
Cagney's: Maine Lobster, 32oz Porterhouse, Surf & Turf, Alaskan King Crab Legs;
Tex-Mex: Jumbo Tiger Prawns;
Asian: Szechuan Stir-fried Maine Lobster;
Action Station: Chocolate Fountains;
The action station restaurants will also receive plasma menu boards, a world-class salad bar, soft serve ice cream machines, and improved service and nighttime ambiance with tablecloths and candlelight;
A new and expanded room service menu.
Stateroom Experience:
Elemis bathroom amenities;
Memory foam mattress toppers;
Pillow upgrade and addition of Euro pillows to all beds;
Upgraded linens;
All beds will receive a top sheet.
Expanded mini-bar options and item customization option;
Upgraded room service menus.
Balcony and Mini Suites, all of the above plus:
Bathrobes;
Customized Fruit Menu;
Fresh-baked cookie at turn down on last night of cruise;
Escort to stateroom on embarkation day;
Special color keycard;
Priority Restaurant Reservation and Reception hotlines.
Suites and Villas, all of the above plus:
NCL branded bedding collection;
Upgraded mattress, linens and feather pillows.
Upgraded sofa bed;
MP3 Player connections;
Pillow Menu;
Plush Bathrobes;
Customized Fruit Menu;
Customized Canapé Menu;
Turndown cookie last night of cruise;
Personal escort to stateroom on embarkation;
Bottle (or Half Bottle depending on category of suite) of Moet Chandon White Star Champagne upon embarkation;
Priority Restaurant Reservation and Reception Hotlines;
Special color keycard for ship-wide recognition;
VIP Breakfast & Lunch in Cagney's;
Private Breakfast & Lunch with action station set-up in Courtyard for Villa Guests;
Dedicated Butler in Courtyard.
On-board activities:
An enhanced educational, entertainment and lifestyle program - NCL "U" - offering a range of new classes in:
Humor hosted by Second City;
Food, wine and spirits;
Destination education;
Digital technology.
Library transformed into a coffee shop atmosphere with:
Implementation of honor system for book borrowing;
Complimentary coffee and tea;
Plasma screens (muted) broadcasting news.
Enhanced nightlife with new party experiences, such as:
NCL's White Hot Party;
NCL's Monte Carlo night.
An enhanced Pool Deck experience:
Entertainment taken upscale;
Relaxing ambient music;
Drink flags on all deck chairs;
Pool of indulgence - Evian sprits, cold towels, etc.;
Quiet zones and times.
Exciting sports deck programming;
X-box game consoles in video arcades;
Expanded and increased flexibility of Kids Crew hours;
Enhanced Teen Centers to include:
X-box game consoles;
Nintendo Wii;
Table games such as foosball, billiards and air hockey.
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