Norwegian Breakaway and Norwegian Getaway - what do you think of the names?
Norwegian Cruise Line ("Norwegian") has selected the winning names for its two new Freestyle Cruising® ships: Norwegian Breakaway, launching in April 2013, and Norwegian Getaway, launching in April 2014. The names were selected as the culmination of its "Norwegian's Cruising for Names" contest held in conjunction with national newspaper USA Today.
Norwegian felt these names best reflected the innovation of the brand along with the freedom and flexibility of the line's signature Freestyle Cruising and invoked the feeling that these ships will provide a "break" at sea from the stress of everyday life. Breakaway is defined as "a departure or break from routine or tradition" and Getaway is defined as "a place where one escapes for relaxation, vacation, etc."
Don't like either one... Breakaway is the project name, so whoever entered that in the contest fails spectacularly at being creative. And Norwegian Getaway is hardly any better... sounds like a movie title. After the Italian Job, we have the Norwegian Getaway.
They had 5 names to choose from and the best of those was mediocre, and now they have selected what I consider the two WORST names. They are about as exciting as naming the new ships "Norwegian Ship" and "Norwegian Vessel".
It is laughable to think of executives at NCL kicked back in their offices thinking "yeah, we nailed it this time."
Well finally someone has restarted a trend once adhered to by Carnival. Remeber Imagination, sensation, elation, etc??? Remember how we waited breathlessly for copulation, fornication to be added? Well just think..
How hard is it to come up with something better than Getaway and Breakaway?
Getaway just reminds of the Steve McQueen and Ali McGraw movie of the seventies. I keep thinking Sally Struthers will be wandering the hall yelling: "Has anybody seen Rudy!?" (You have to know the movie to get that reference.)
Breakaway is just plain bad. It conveys something physically breaking or I get a vision of a teenager with a break out of acne. Hey, my mind works in weird ways.
There were far better names they could have chosen and "hopefully" the ships are better than their names. I really don't want another version of Norwegian Epic.
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I don't "like" to beat up on NCL. I like the company but you just can't ignore decisions like this and be a cheerleader all the time.
I just have to say - never have I seen a story like this get so little traction in the press.
Picking names for new vessels can be a big deal if you position it correctly, but hardly any media at all outside of the regular cruise-beat writers even touched this story - and very few of us at that.
Many years ago, when they wanted to make a movie of Selena,the Mexican singer who had died, they ran a big contest for someone to play the lead. Lots of hype, and "all of a sudden" the role went to Jennifer Lopez..wow, what a surprise!!!!!!!
This is how I feel about this contest...people entered names. Some entered the 2 winning names, because, those entrants had no imagination, and, how lucky NCL got, beacuse those two, names were what they wanted... this was not contest.
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It includes the land where the old Miami Herald building sits right now. Guess what their name for this amazing futuristic complex of buildings will be? (drum roll.............................................. ..............)
(I am guessing they had something to do with picking the names of the two new ships). I have heard it sounds more impressive in Chinese.
Wow can't believe NCL picked Breakaway and Getaway
As a joke I said to my husband I should pick "breakaway", thought would be funny when the staff were sorting through the names to see the most obvious selection...who would have thought that is what they really wanted - what they already had.
Why have a contest if you already know what you want to name it? I submitted maybe 40 names, and yeah obviously some were just whatever I could think to grasp at the opportunity to win a free cruise, but some were way more inventive than what they picked. I have looked all over and so far I have also seen some really creative names others picked as well.
These were some of the ones I submitted...
Cant think of the rest, but I thought Drift sounded cool and would be liked enough to be a runner up...maybe they didnt bother reading them all!