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Old October 27th, 2001, 12:31 PM
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Default Princess Cruises’ Slogan

Good Day:

Does anyone know why Princess Cruises decided to change their slogan from “It’s more than a cruise, it’s the love boat” to “were i belong.”

What do you think/love to hear from you...

Happy Cruising,
Leslie
lls@ibl.bm
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Old October 27th, 2001, 09:00 PM
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Default Re: Princess Cruises’ Slogan

Leslie..
I'd kind of like "For Princesses by Princess" <G>

Regards,
Kuki
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Old October 27th, 2001, 10:56 PM
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Default Re: Princess Cruises’ Slogan

Leslie,

A change of slogan usually accompanies a change of advertising agency -- and this one is no exception. Nonetheless, I have a serious concern about the "where i belong" slogan.

From a passenger's perspective, most of the people that one meets on a cruise are other passengers so one's fellow passengers are sure to play a major role in one's experience of a cruise -- and therein lies the rub. The "where i belong" slogan, with its emphasis on "what i want, when i want," is likely to draw a very different -- and much more self-centered -- clientele to Princess's ships. I have mentioned this concern to some other frequent cruisers, and they have remarked immediately that they have noticed such a change and that it's not exactly an improvement.

Norm.
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