A change of slogan usually accompanies a change of advertising agency -- and this one is no exception. Nonetheless, I have a serious concern about the "where i belong" slogan.
From a passenger's perspective, most of the people that one meets on a cruise are other passengers so one's fellow passengers are sure to play a major role in one's experience of a cruise -- and therein lies the rub. The "where i belong" slogan, with its emphasis on "what i want, when i want," is likely to draw a very different -- and much more self-centered -- clientele to Princess's ships. I have mentioned this concern to some other frequent cruisers, and they have remarked immediately that they have noticed such a change and that it's not exactly an improvement.