I recently got a new Royal Caribbean Brochure. They have very nice inside but where a the ship pictures?! The only thing coming close to a ship pictuer is the cutaway of the Voyager. Don't you want to know what the ship looks like that you will be traveling on?
I tend to agree with you Nick, and I was disappointed not to at least have a cutaway of the Radiance of the Seas which will begin sailing next year. I usually think that the RCI brochures are among the best in the industry because they are relatively easy to understand and the photography is great. The new brochures, IMHO, failed to meet my expectations.
It seems that as more ships are built to resemble floating Marriotts and Hyatts, the more emphasis there is in brochures on the ship's facilities, amenities, etc. with less emphasis on the ship's exterior and profile. I've noticed this trend with several cruise lines including RCI, Celebrity, and NCL. If I didn't know better, I could be looking at a brochure for Sandals or some other resort. I guess the reason is pure marketing. Ship buffs are already hooked on cruising, but first-timers are assumed to be amenity-driven. And cruise lines are competing with those land-based resorts for our vacation dollars.
One of my favorite aspects of cruising is being at sea, but when sailing on some of the mega-ships, I sometimes forget I'm even on a ship! Still, these behemoths have a beauty of their own and I wouldn't mind seeing more external shots in the brochures. Nice to be able to recognize your ship when you arrive at the port! ; - }