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Inconsistencies
My second article got an immediate reaction, mostly from a Windjammer message board which I had not yet visited but would soon (the Flotilla at www.jammerbabe.com/flotilla). They pointed out to me that most of what Susan had told me could not be accurate based on facts they already knew were true. Then Susan's own brother, Joey Burke (the one who had requested the interview with me in the first place and sent his sister in his stead), went to the same message board and disputed almost everything Susan told me. He actually apologized to that message board for allowing his sister to conduct an interview with me. To this day, he has not apologized to me for what I went through. Am I expecting too much? Naturally, these events spurred me to dig deeper. I had written two short editorials based on quick research but mostly personal experience. Little did I know how much detail and intrigue this story would reveal when I started really digging for factual background. Parts of the story are just outright shocking, and there is no other word for it. But ferreting out the truth was a bigger challenge than I anticipated. Like an Egyptian tomb, the deeper I went the more I found. And like hidden treasures, what I saw on the face of things was not always what turned out to be true. And so I present my story such as it is, and invite outsiders to add to it or clarify as needed. Windjammer Cruises as Created by Captain Burke
Windjammer Cruises was started by Captain Michael Burke Sr. back in 1947 when (or so the story goes) he awoke one day aboard a vessel he didn't recognize and was subsequently informed he had won it in a card game the night before. Captain Burke, known affectionately as "CB," named it "The Hangover." And so we have legend number one. It appears, in fact, that he purchased the vessel, probably for about $600. CB has always had a reputation as a rogue, a description in which he seemingly takes pride. Even at 80 he often refers to himself as "a pirate," and recently endorsed a biography written by one of his best friends entitled, "Barefoot Pirate, The Tall Ships and Tales of Windjammer." Tall ships, tall tales and pirates -- obvious imagery If being in the right place at the right time means anything, by chartering "The Hangover" to tourists long before the modern cruise business was even a glimmer in Miami, Burke could have been a billionaire. But he wanted to run the company "his way." Forgoing the usual time consuming obligations of proper companies he ran his business out of his back pocket, like any self-respecting pirate would do. Most people who meet Michael Burke Sr. like him a great deal. Yes, he is still alive, and he exudes confidence and a sense of adventure, and is said to possess a genius IQ in the neighborhood of 160. Word is he is still aware, although not a nimble as he once was, and was just met with a recent declaration of incompetence. Some eyewitnesses tell me he has senior dementia which normally affects short term memory. It is said he frequently ask how the ships are doing, and doesn't recall that all are non-operational even though he has been told several times. Many people Burke consorted with in the early days of Windjammer became fellow "pirates" and often willing participants in his dreams and schemes. To be a Captain Burke insider meant you were part of the "family." With six children, plus regular housekeepers and crewmen around full time it was easy to add another "pirate" to the gang. CB is said to have fostered his pirate reputation with stories of high seas hijinks that fall outside the law. Keep in mind, he has been sailing in the Caribbean since before the Bay of Pigs and throughout the turbulent and drug-fogged sixties, seventies and eighties. Stories involving drug running, gunrunning, free love, free drugs, sex and guns are all part of the repertoire. Whether or not these things happened on Windjammer cruises is unverifiable except through eyewitness stories, but there are even rumors of a boatload of guns that sank not far from the shores of Cuba. The life of a "pirate" means chicanery, and CB's lifestyle was sometimes supported by his ever-changing flock of followers. More than one story appears where the man received favors from trusting "friends" - making deals with them purely on his word, only to have these friends discover that as soon as their financial contribution was consumed so apparently was the friendship. It's a beautifully simple ploy that I found to be a recurring theme and a talent he passed on to his offspring. The Captain might promise something on his word as a friend, but suddenly find a reason why the friendship was no longer justified. Rescinding his friendship, the captain would also take back any promises he made to people in exchange for their support. "I'm sorry, but I can't do business with anyone who isn't a friend, after all, and if you hadn't ruined our friendship you would now have the benefits I promised you." It is the classic blame-shifting ploy to avoid responsibility and disenfranchise the people who are "used up." To the Captain, loyalty was something he defined and practiced as his version of the "Golden Rule" according to one witness I interviewed. The rule was, "loyalty to the Captain first for as long as I say we are together, and by loyalty I mean you do what I say." The link above is a news article about the some of the recent Burke family drama, but what is most telling is the comment left online after the article by an unnamed outsider. The comment about Michael Burke Senior reads like this.
While we don't know if this story is true or not, it certainly sounds plausible in light of what we now know about the Burke Family. What is interesting is that to this day Mr. Burke's son, Joey, has stated that he wants to get back to running the cruise line the same way his father did. And so it happens that there is a similar story in 2007 about a man who lent the company, now in Joey's control, over $350,000, solely on a verbal promise, and this man was also subsequently told to "take a hike." (More on that later). Windjammer Barefoot Cruises Grows Up
In its heyday, the Windjammer fleet consisted of six ships; mostly sail ships also rigged with engines, carrying anywhere from 64 to 122 passengers. By this time, CB had married his wife June and they eventually had six children, three boys and three girls. All of the children grew up in the Windjammer atmosphere. Although dad was mostly absentee, the kids all spent plenty of time "in the life" and visited the ships often. Windjammer passengers were encouraged to let their hair down - creating a cruise experience where everything a regular cruise line did was done in a Bizarro World* opposite manner. Formal nights meant you put on a clean T-shirt, unless you didn't have one in which case you could just turn the one you had on inside out. If you didn't have a T-shirt you could buy one on board that bore the legend, "This ain't no foo-foo cruise line." Windjammer ships would sail into Caribbean island ports already full of behemoth cruise ships, raise the pirate flag and shoot blanks out of their cannons at the regular cruise ships. Once the blanks ran out, knowing they had the other ship passengers' full attention, the Jammers would present "arms" or more accurately other body parts, pulling down their shorts for an en masse "mooning" of the vessels they were passing. Burke's line was among the first to include alcohol as part of the cruise fare, offering rum concoctions called "swizzles" at initial boarding and cocktail hour, along with cheap wine at dinner and Bloody Marys in the morning. Passengers ate, slept and drank whenever, wherever and as much as they wanted; keeping up appearances didn't mean anything compared to keeping secrets. To borrow from a famous phrase long before it was popular -- "What happens on a Windjammer Cruise stays on a Windjammer Cruise." The number of faithful Jammers grew in the 90s as the Internet made it easy to get to know each other and stay in contact on land as well as at sea. The Windjammer Barefoot Cruises Web site had an active message board called the "coconut telegraph" (it was later taken down by corporate decision). It was led by then company head of public relations Mike Vegas. The heyday for Windjammer was the second half of the 1990s. Cruising was now a very popular vacation. Carnival, NCL and Royal Caribbean were already courting families, moving beyond the turbulent younger market which Windjammer still relies upon. The Jammers saw something truly magical in Windjammer. Rarely have I seen passengers more singularly devoted to a cruise line. They found an experience similar to Woodstock in the 60s; accepting and free to be themselves, it was a good thing. But like all such good things, the wrong people learn to take advantage of the good nature of such people. Windjammer Rides the Crest of Success
In front of the lavish home was a statue of a gallant man, which upon first inspection seemed to be a Roman god. But the clearly rebellious or narcissistic character of Capt. Burke was evident; the naked man in the middle of the fountain sprouts a stream of urine from an outrageous example of the human anatomy. I spoke to a former employee who worked in the Miami office at the time and was considered enough of a family member to go to the Star Island home regularly. She describes it as a "sexually charged atmosphere of free love, sex, drugs and guns." Even the captain, she says, was known to engage in what would today be considered sexual harassment, but back then CB had celebrity status, so any kind of attention was welcomed. Around this time, there was already a sales and marketing arm of the cruise line, a US registered company called Windjammer Barefoot Cruises Ltd, WBCL - overseen by daughter Susan Burke. They curtailed marketing to travel agents to sell their cruises. The company primarily used the Internet to sell directly to their customers. Though this practice proved to be fatal for another mainstream cruise line back then, in the Bizarro Windjammer world it worked very well, at least at the time. During these years, rarely would a Windjammer executive appear at a cruise trade show, nor would "Jammers" regularly visit the regular cruise web sites like CruiseMates to post messages and talk about cruising in general. The line rarely put out a press release or asked journalists aboard to write about their ships. However, the cruise line now with six ships was a cash cow that the Burkes didn't feel the need to feed and groom. They apparently hated reinvesting money in their business, preferring to push the profit envelope as far as possible, even taking risks on such things as not insuring their ships, and deliberately postponing regular maintenance. The one thing they never changed, however, was the practice of providing plenty of free alcohol onboard; though sales of alcohol had become a significant source of revenue for most cruise lines. When other cruise lines started driving basic cruise fares lower and lower, with the goal to get warm bodies onboard to buy as much booze and other add-ons as possible, Windjammer was stuck. Free alcohol was a great hook to keep their young Jammer followers who did not fit regular cruise industry demographics for ten or more cruises before the age of 50. Many of these young people were cruising on Windjammer as often as they could, making statements in the line's message boards that they lived and worked solely for their next Windjammer cruise. By now most of the Burkes had multi-million dollar homes, paid for with company money, though how the money was distributed to each child is murky. Some of it was "earned" via various companies, but it is also said that CB was simply too big hearted. The pattern was for a child to ask the office manager to write a check for any amount they wanted, and then it was just up to CB to sign it (he had to approve every check). In the early days the kids got everything they wanted, according to the insider source. After all, CB had six children, and keeping everything "even" was important and hard to track. The process continued into the later years, but by then the company had become so convoluted that even CB couldn't keep track of what they could afford and which child was entitled to what. So, if the cash was there it was soon spent, even during times when the ships were falling apart. It is said that by the end the captain just lost faith in his kids, adopting an attitude of "go ahead and eat the company alive, and then we'll see how you feel when everything we built is gone."
Link to: Windjammer Barefoot Cruises - Part 2 Link to: Windjammer Barefoot Cruises - Part 2
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