You Shouldn’t Cruise
Written by: Kuki
You have to be kidding me! … That was my reaction this past week when a gentleman I was golfing with in a tournament told me it’s easy to give cruise advice now.
He said: “Just tell them they shouldn’t cruise”.
As one would no doubt expect, I nearly fell out of my golf cart.
But I was interested in knowing if this fellow was serious, or just attempting to “throw me off my game”.
He was serious. With the regrettable incidents the last few months, and the coverage of trouble Carnival had with the Carnival Triumph, the Carnival Breeze, and the most recent incident once again with the Carnival Triumph, as well as exaggerated media coverage of disappearances at sea, and Norovirus outbreaks, this person was convinced no one should cruise.
Of course, to me, this is an unimaginable and uninformed position to take. Yet, after further discussion on the topic, and after giving it some thought later myself, I came to believe these perceptions are likely a more considerable problem for the cruise industry than I may have suspected.
Now if you’re reading this while visiting the CrusieMates web site, then you are quite likely to be a cruise devotee. And, as such, like me, it’s very simple to think it’s irrational, and unfounded to declare that people shouldn’t cruise because of all the problems that can arise to ruin your vacation, or even put you in danger.
But for the unitiated (and if you like, even undoctrinated), the fear factor is obviously having an affect on the mindset of that population.
And the cruise industry has to find a way to address those concerns, because the numbers of people who have not yet cruised far outnumber those who have and would brush aside many of those concerns.
The big question is how do they battle that public relations issue?
How do they get the public perception of the reality of cruising more in line with the actual reality?
In my view they have to do more to assure people, than to offer full refunds and a discount on a future cruise, and run their normal ads, showing beautiful actors laying on sun loungers drinks in hand, or dancing in the disco.
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Posted: April 9th, 2013 under Kuki.