My very first drink on the Enchantment was a Pina Colada which was $11.50, but it came with a nice glass that I was able to keep. The typical prices of the Pina Coladas in the lounges were around $ 6.00 dollars or so. This is how I look at the pricing. It really doesn't bother me. The cruise ship companies have to make money in order to pay for their ships, their crew, the food, entertainment etc. At the end of day, it's a business, and a business is in business to make a profit. When cruise companies spend $500+ million dollars for a ship, they have to pay for it some how, and that means trying to obtain maximum profitability from each guest on board.