Norm, you obviously don't know what you are talking about. You must not get motion sick so you are assuming that it's in our heads. My 8 year old grandson gets motion sick. I suppose that he is anticipating it also and that's the only reason he gets ill. The reason I suggested the relief band earlier is that there are side effects with all of the medications. (even ginger can upset your stomach and it never helped me much anyway) You can't drink alcohol with any of them. The band was developed for fighter pilots that became ill when doing loops in the planes. It's been used by chemotherapy patients for nausea. I suppose it's in their heads also?