Hi, Playa Azul is basically a hotel/resort and is ca. 10-15 minutes by taxi from the cruise piers. Nice location, not much of shopping (maybe in hotel...but prices are turisty!)...beaches and beach clubs are more in the south of Cozumel island..many of them have souvenir stores and other shopping available...Playa San Francisco, Paradise Beach, Playa Mia, Mr. Sanchos, Playa Uvas...these are some of the most recommendable beach spots of Cozumel! Good luck...you can see playa azul location in google..